Is Worker's Trust the New Currency?
The trust factor for business to do right has increased significantly in the last two years up from 66%. Studies show that 82% of employees globally trust that companies will do the right thing. Still, we cannot deny that business has a long way to go in creating competitively fair and safe work environments. In fact, reports show that pay inequalities persist as the CEO-to-worker pay ratio has soared over the years, despite efforts to highlight fair pay in South Africa and abroad.
Similarly, the World Economic Forum’s 2021 Global Gender Gap Report estimates that it will take an average of 135.6 years to reach gender parity due to COVID-19 as closing the gender pay gap remains elusive.
According to Mercer’s 2022 Global Talent Trends, employees across the globe rank competitive pay and fair pay practices as one of the top 10 reasons they join and stay with their organisations. For instance, employees in the Life Sciences industry rank competitiveness of pay as the number one reason to join an employer and 2 out 3 report that they are satisfied and not planning to leave. Employees in industries such as Chemicals, Energy, Financial Services and Manufacturing value competitive pay as the second most important reason to stay after job security.
While pay may not be the only important thing, it still remains the core foundation to the employee value proposition. Given that HR leaders are prioritising Addressing pay, gender and other equity gaps and Rethinking compensation plans in 2022, it is encouraging to see that HR leaders plan to protect the financial welfare of employees.
The employee trust factor for employers to do right extends to learning and skills development. In fact, globally, 77% of employees say they trust their organisation to upskill or reskill them, if their job changes due to technology (up from 63%). Given that 87% of CEOs in Africa are concerned about skills shortage, it is not surprising that CEOs believe that investing in up/reskilling will deliver better business outcomes.
However, there are several barriers facing HR leaders, such as concern that reskilled/upskilled talent will leave, inability to keep up with pace of emerging skill needs, inability to specify actual skill gaps and so forth. Considering that the opportunity to continuously develop and learn is one of the top 10 reasons employees join and stay in an organisation, it is time that HR leaders find ways to remove some of the barriers to designing a learning culture.
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Evidently, organisation trust is up as employees expect companies to do right, despite challenges facing many organisations. CEOs acknowledge that HR has played a significant role in bringing employees and organisations closer during the pandemic, taking different roles to lead, guide and direct companies through the pandemic. Yet, HR cannot drive trust singlehandedly. It is up to every business leader to lead with empathy and get it right in order to deliver better business outcomes.